What You Can Offer Your Clients For Black Friday

Promotional Ideas for the Black Friday Period

It’s never too early to think ahead. With Black Friday fast approaching, it may be time to plan some seasonal offers for your lash extension business. As the busy winter and festive period gets closer, it’s a chance to attract new clients and turn those first appointments into regular bookings. But when you’re offering a service, what kinds of promotions can you give your clients? Let’s look at a few options.

Discount Codes

Discount codes work for services as well as physical products. If you take online bookings through your own website or a booking platform, check whether you can set up a Black Friday code for selected treatments. Choose a discount that works for your margins and make it clear when clients can use it.

If you take bookings by phone or accept walk-ins, you could hand out a card with the discount and redemption dates. Decide whether it applies to any treatment, selected appointments or aftercare products such as Lash Shampoo or Brow Soap. Share the same terms wherever you promote the offer so clients know what to expect.

Free Gifts After Treatment

If a big discount doesn’t work for your margins during the festive period, consider giving clients a small aftercare gift instead. You could offer the Clean Lashes DUO or a clean mascara wand after a lash appointment, or offer Brow Soap or Brow Oil where appropriate for the brow service. Choose a gift that suits the treatment and show the client how to use it.

Before buying in bulk, estimate how many qualifying appointments you expect and check the product dates. Our guide to stocking up without overstocking can help you plan what to buy.

Free Treatment

If you’re feeling generous, you could include a complimentary infill with a qualifying full set booked during the promotion. It gives new and returning clients a reason to book their next appointment and gives you a chance to see how the set has worn.

Explain when the infill needs to take place and what qualifies before the client books. If they return needing a full set, they should already know how that affects the offer. For help explaining the difference, share our guide to when a client needs an infill or a new lash set.

Gift Cards

Black Friday leads into the busy holiday season, when clients may be looking for gifts or planning several appointments. One option is a prepaid treatment package they can buy for themselves or someone else. For example, they could pay for four qualifying treatments and receive a fifth at no additional charge.

Decide which services are included, such as full sets or infills, and explain how to redeem them. If you want to let the recipient choose their fifth treatment, list the options so they can see what’s included before they buy.

Referral Discount

Give regular clients a reason to recommend your salon during Black Friday. For example, when someone they refer completes their first qualifying treatment, you could give both clients a discount. Make it clear when each discount can be used and whether a client can earn more than one.

Bonus Ideas

A giveaway can help you promote your salon on social media. Choose a prize that makes sense for your business, such as an aftercare kit, a treatment voucher or a complimentary service. Set up a standalone entry method, such as commenting with a favourite lash style, and keep any requests for reviews separate from the giveaway.

Black Friday is also a chance to try something new. Offer a seasonal lash map or style for a limited period and show clients what it looks like before they book. Browse the London Lash EU blog for styles and trends you can adapt for your festive appointments.